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NEMS Goes to The Boston Ski Expo!

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If you have ever attended a ski expo, whether in Boston, Denver, New York or elsewhere, you know that it is essentially a sensory overload of all things related to the ski & snowboard industry. In other words, it’s complete chaos, but in a fun and exciting kind of way! You literally have hundreds of vendors, representing anything closely connected to the industry, spread across a massive floor space and they are all trying to get your attention (and your money). Now, when I say anything, I mean anything! For example, I found it ironic that T-Mobile was at the Boston expo this year. Not because they are a cell phone company, but rather because everyone I know that has T-Mobile always complains about how terrible their service is on the mountain when they are trying to check Live-Timing! That’s just one example, but there are usually a few more that can leave you scratching your head in confusion when you walk by. Kidding aside, there are a ton of great companies at the expo each year that give attendees a glimpse into what is happening across the industry. From capital improvements at resorts, to the newest fashion trends, and even the newest technology, it’s all there under one giant roof.

In the middle of it all was the hottest booth at the expo this year…the NEMS booth! This year NEMS had the pleasure of being located in the Maine section next to Sunday River, Sugarloaf and our friends at Shawnee Peak. So if anyone says that NEMS doesn’t spend enough time in Maine, I would just refer them to the four crazy days we spent there in November, plus the one day at Shawnee Peak we have scheduled in February of course! Anyways, the expo, in many respects, is a competition between the Marketing departments of every company in attendance. As an attendee I absolutely love it, but as a vendor it gives me heartburn. Thankfully, over the last three years NEMS has been investing in our booth for the expo and this year our booth looked great! We even sold some NEMS merchandise. Go figure!

Overall it was a really good showing at the expo for NEMS this year. Not only did our booth look great, but we continued to build our brand awareness within the ski community. We even signed up a few new members! More on that in just a moment though. Being able to promote the NEMS brand to such a broad and diverse group of people at the Boston expo is such a huge advantage for us. In addition to some key players in the industry, many of the venues we race at, and the business partners we are connected with, are also in attendance. Layer on the over ten thousand people (yes, that’s 10,000+ people) that visit the expo during the course of four days and you could not ask for a better platform to showcase NEMS. While we have made great progress here we still have a lot of work to do, but I am excited about where we are headed. You must be doing something right when a penguin stops by, right?

Now, remember those new members I mentioned? In addition to brand promotion, we also use the expo to try and sign up new racers. This year we signed up eight individuals, a few even have some pretty solid racing experience. I am always excited to introduce new people into our NEMS community and I am very much looking forward to seeing them out on the hill this season. So welcome to the family! We hope you are as excited about the upcoming season as we are.

Last, but certainly not least, I want to give special thanks all of the volunteers who helped out at the NEMS booth this year. Our success at the expo does not happen without you being there.

 

Needless to say we will be back at the expo next year, but for now we’re on to 2019 and the start of what should be a terrific race season! I hope everyone has a great Thanksgiving and holiday season. Just remember the speed suit you need to fit into when reaching for that second slice of pie! 🙂

All the best,

Matt Mitsis

NEMS 2018-19 Schedule Released

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The wait in finally over! It might be mid-summer, and months away from anything that closely resembles snow, but we’re so excited about next year’s schedule that we just had to share it with the world. Ok, the world might be a bit much but we are really pumped about the schedule and we know just how much our racers anticipate its arrival…..so here it is!!
As you can clearly see, this is one jam packed season with potentially 21 races across 5 states. Just let that sink in for a minute. Now, given its August and we are still working on many of the details that will go into making this season a success, there aren’t a whole lot of specifics we can get into just yet. But stay turned! We’ll have more updates as we head into the fall.

 

Nationals Sponsors Announced!!

in Announcements, Recent News by Katie Green Leave a comment

The sponsorship list for the US Phillips 66 Masters National Championships keeps on growing. In keeping with the Green Mountain State theme Vermont Flannel, Darn Tough Socks, and the Vermont Orthopedic Clinic (VOC) have signed up in support of the event.

Vermont Flannel will make sure racers stay toasty warm with the donation of their top of the line scarves for all class medalists in the Championship SG race. Just to be sure no one is left out, they have provided three full sized fleece blankets to be raffled off to lucky winners at the Wednesday night welcome and awards party. Discount purchases will be available at the party – maybe something soft and fuzzy for Valentine’s Day is in order. In addition, they will be offering a 10% discount to all masters racers interested in making a purchase. Go to vermontflannel.com pick out any object and in checking out enter the code “skicomfy.

Vermont’s Darn Tough Socks will be stuffing the podium winners’ stockings for the Super Combined event on Thursday evening. Well tested in Vermont’s winter weather, Darn Tough is known for their ski-specific socks, as well as those covering a wide range of outdoor activities.

A long supporter of masters ski racing, the Vermont Orthopedic Clinic is once again stepping up for the National Championships. Known as the “go to” clinic in the East for all those with creaky, well-worn joints, the VOC has generously helped out with a wide range of competitive skiing events over the years.

Plans are also getting finalized for a craft beer tasting session at Thursday evening’s awards, and a craft distillery taste-fest on Friday evening.

Nationals Registration is Now OPEN!!!

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Online registration for the Phillips 66 Masters National Championships is officially open! To register, racers will need to log in to skiracereg.com, select the race series: “USSS Masters Alpine National Championships” and then select each event you will be participating in. Don’t forget about the banquet on Saturday night! It’s going to be a really fun time. The deadline to register without the $10 late fee is Jan. 31, 2018 and the hard deadline is Feb. 4, 2018.

If you think this will be your typical race weekend at Okemo (which is already pretty great), you are in for a big surprise! We have been working tirelessly to make this Nationals event one that is talked about for years to come. We are pulling out all the stops to give our racers something that is so unique, so much fun, so… Vermont, that future Nationals will just seem meh. Stay tuned for more details on these special events and sponsors.

To help with any questions we have created a Nationals Page on the NEMS website with lots of useful info. There is also a Nationals Event page on the NEMS Facebook page. Both the website and Facebook page will be updated as new info becomes available so make sure to check the website and follow the event page so that you are in the know on all things Nationals!!

Oh, in case you forgot, opening weekend at Sunapee is 31 days away! So think snow, try to get some gate training in and we’ll see ya out there!

-NEMS Board of Directors