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NEMS Goes to The Boston Ski Expo!

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If you have ever attended a ski expo, whether in Boston, Denver, New York or elsewhere, you know that it is essentially a sensory overload of all things related to the ski & snowboard industry. In other words, it’s complete chaos, but in a fun and exciting kind of way! You literally have hundreds of vendors, representing anything closely connected to the industry, spread across a massive floor space and they are all trying to get your attention (and your money). Now, when I say anything, I mean anything! For example, I found it ironic that T-Mobile was at the Boston expo this year. Not because they are a cell phone company, but rather because everyone I know that has T-Mobile always complains about how terrible their service is on the mountain when they are trying to check Live-Timing! That’s just one example, but there are usually a few more that can leave you scratching your head in confusion when you walk by. Kidding aside, there are a ton of great companies at the expo each year that give attendees a glimpse into what is happening across the industry. From capital improvements at resorts, to the newest fashion trends, and even the newest technology, it’s all there under one giant roof.

In the middle of it all was the hottest booth at the expo this year…the NEMS booth! This year NEMS had the pleasure of being located in the Maine section next to Sunday River, Sugarloaf and our friends at Shawnee Peak. So if anyone says that NEMS doesn’t spend enough time in Maine, I would just refer them to the four crazy days we spent there in November, plus the one day at Shawnee Peak we have scheduled in February of course! Anyways, the expo, in many respects, is a competition between the Marketing departments of every company in attendance. As an attendee I absolutely love it, but as a vendor it gives me heartburn. Thankfully, over the last three years NEMS has been investing in our booth for the expo and this year our booth looked great! We even sold some NEMS merchandise. Go figure!

Overall it was a really good showing at the expo for NEMS this year. Not only did our booth look great, but we continued to build our brand awareness within the ski community. We even signed up a few new members! More on that in just a moment though. Being able to promote the NEMS brand to such a broad and diverse group of people at the Boston expo is such a huge advantage for us. In addition to some key players in the industry, many of the venues we race at, and the business partners we are connected with, are also in attendance. Layer on the over ten thousand people (yes, that’s 10,000+ people) that visit the expo during the course of four days and you could not ask for a better platform to showcase NEMS. While we have made great progress here we still have a lot of work to do, but I am excited about where we are headed. You must be doing something right when a penguin stops by, right?

Now, remember those new members I mentioned? In addition to brand promotion, we also use the expo to try and sign up new racers. This year we signed up eight individuals, a few even have some pretty solid racing experience. I am always excited to introduce new people into our NEMS community and I am very much looking forward to seeing them out on the hill this season. So welcome to the family! We hope you are as excited about the upcoming season as we are.

Last, but certainly not least, I want to give special thanks all of the volunteers who helped out at the NEMS booth this year. Our success at the expo does not happen without you being there.

 

Needless to say we will be back at the expo next year, but for now we’re on to 2019 and the start of what should be a terrific race season! I hope everyone has a great Thanksgiving and holiday season. Just remember the speed suit you need to fit into when reaching for that second slice of pie! 🙂

All the best,

Matt Mitsis

NEMS 2018-19 Schedule Released

in Announcements, Recent News by Matt Mitsis Leave a comment
The wait in finally over! It might be mid-summer, and months away from anything that closely resembles snow, but we’re so excited about next year’s schedule that we just had to share it with the world. Ok, the world might be a bit much but we are really pumped about the schedule and we know just how much our racers anticipate its arrival…..so here it is!!
As you can clearly see, this is one jam packed season with potentially 21 races across 5 states. Just let that sink in for a minute. Now, given its August and we are still working on many of the details that will go into making this season a success, there aren’t a whole lot of specifics we can get into just yet. But stay turned! We’ll have more updates as we head into the fall.

 

The 2nd Annual Lobstah Cup

in Announcements, Race Overview, Recent News, uncategorized by Katie Green Leave a comment

                                

The 2nd Annual Lobstah Cup

            

Saturday, January 28th, the Slalom kicks off the weekend on Shawnee Peak’s Headwall trail followed by a huge after-party with awards and prizes at the East Lodge.

Sunday, January 29th, the Giant Slalom follows on the East Slope with the perfect set of sweeping turns and speed over the face to ensure you’ll finish with a huge smile on your face! To conclude, after the GS in the Blizzard Pub, there will be a fun awards ceremony where the King & Queen Lobstahs will be crowned and given a special prize!

 PRIZES include a brand new pair of 2016 Volkl GS race skis thanks to our amazing sponsor Artech!! And for the fastest male and female, gift cards for a Lobster dinner! Everyone who participates in the GS is eligible to win in a bib draw for the skis!

Also up for grabs with fun prizes:
* Top 3 racers in each age class
* Bode Miller – Living on the Edge Award
* Betty White – Most Improved Time from Leader Award

TWISTADDITIONAL SISE CUP POINTS UP FOR GRAB!!  

  • 1st Run SL & 1st Run GS will count as a race for Sise Cup points
  • You will be awarded for THREE total Sise Cup races over the Shawnee Peak weekend!!  
  • Don’t let your class competition get an edge, BE THERE!

 

Don’t miss out! Sign-up today at www.skiracereg.com
Get instructions on how to register here!
Questions? Contact our Race Administrator, Lucy Blake nemastersra@gmail.com

Additional Details:
Cost: $55 per day (includes a ticket)
Where: Shawnee Peak’s The Headwall (SL) / East Slope (GS)
Time: Register 8:00-9:15 am
1st Run – 9:30 am start
2nd Run – 1:00 pm (reset after completion of 1st run)
USSA: This is a USSA sanctioned race, so if you do not carry the USSA Masters license please bring an insurance card with you to register for a short term daily license. If you have a USSA license that is not a Masters USSA license, call USSA at 435-649-9090 and ask to add “Masters” to your license. There is no additional cost.
Format: 2 runs (regardless if you finish the 1st run), organized by age class, World Cup points system

Common Questions with Answers:

Q1. Do I have to be a New England Masters racer to participate?
A1.  No, but we encourage all racers after the first year to join NEMS. If you haven’t been a member for a few years you are welcome to give it a try again before joining, but only members are eligible for the grand prizes at the end of year banquet and discounts from our sponsors.

Q2. What skill level do I need to have?
A2.  We have racers of all ability levels, from former U.S. Ski team members to brand new racers and everything in between (beer league, past high school race team, NASTAR, USSA, FIS, etc)

Q3. How old do I need to be to participate?
A3.  Racers must be 18 years old to race. 

Q4. Do I need to race both days?
A4. No, we understand that you can’t always sacrifice an entire weekend for ski racing. You are free to register for just one race. We’re excited to have new people race with us, even if just for one day.

Q5. How much does a race cost and what is included?
A5. The race fee is $55, which includes a lift ticket and two runs (regardless of your finish the prior run). So when you aren’t racing you can enjoy free sking the area!

Q6. If I have a seasons pass, do I still have to pay the full amount?
A6. At most mountains, yes. Check the website “Race Info Sheet” to see if there is a pass discount or email the NEMS race administrator Lucy Blake nemastersra@gmail.com

Q7. Do I need a USSA license to race?
A7. Yes, but if you are new to New England Masters you can give it a try with a short term license that NEMS will cover the cost for you!  All you need to do is fill out a form at registration and have an insurance card in hand.

Q8. How do I register?
A8. Registrations can be completed online ahead of time at www.skiracereg.com. Click here for detailed instructions.

Q9. Can I register on the day of the race?
A9. Yes, however we encourage racers to pre-register since onsite registration takes longer to complete and once a full NEMS member you will be charged an addition late fee of $10.  If you sign-up and don’t show-up the Did Not Start fee is only $5, and it’s easy to unregister on skiracereg with a click of a button until noon the day before the race series begins.

Still have questions?
Contact the Race Administrator Lucy Blake at nemastersra@gmail.com